More than half of adult cell phone owners used their cell phones while they were in a store during the 2011 holiday season to seek help with purchasing decisions. During a 30 day period before and after Christmas:
– 38% of cell owners used their phone to call a friend while they were in a store for advice about a purchase they were considering making
– 24% of cell owners used their phone to look up reviews of a product online while they were in a store
– 25% of adult cell owners used their phones to look up the price of a product online while they were in a store, to see if they could get a better price somewhere else
Read full article here: Pew Internet
